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WE MEAN TO CLEAN's Recommendations to Achieve a Swachh Bharat - IV


In this blog series we have looked at various aspects related to cleanliness, waste management, plantation etc. In this concluding part we would like to focus on general awareness.

Publicity and Information


The necessity to ensure that stakeholders and participants are involved in the scheme at an early stage, for maximizing acceptance and participation rates, exact information, publicity and parlance is pivotal. Different strata of society will require different forms of communication.

  • Corporates and offices shall require being informed about minimizing paper usage, reusing of plastic packets and switching to non-plastic cutlery at their dining areas.
  • Some areas will require very intensive publicity campaign involving direct mailing to householders presentations in villages, campaigns in schools and retirement homes, and advertisements in newspapers and on television and radio. 
  • Composting schemes tend to be popular with the local population, creating jobs and a ‘feel-good’ factor. Publicity campaigns promoting the scheme can emphasize these key points.

Making self-help groups for advocating the use of biodegradable and reusable material shall give rise to unique and effective to the core working models.

We can give back to Mother Earth. All we have always required is the will to change. If we need to follow a method it can be: minimize the waste, adopt a place, separate at home and reuse the old. Our mothers did it like this to save for the future. We have inculcated all those values as well.

Every religion relates itself to community giving and worshipping nature. We request and insist at the same time that this Deepawali, let us pray for keeping our environment clean because cleanliness is next to Godliness and prosperity.

So, before initiating that clean-up process and ordering gifts online, kindly think what can be reused, recycled or donated to the poor. As a bonus, do read about our ideas of having an eco-friendly Diwali!

Wish you a very happy and a prosperous Diwali!

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